5 Reasons Why Great Branding is Essential For Growing Your Business
At Nanda Creative, we put a strong emphasis on how our clients' brands connect with their target audience. While there are many factors that influence how customers feel and interact with a clients' brand, these are 5 reasons why having a proper brand workup and brand strategy is essential for a growing business.
1. Branding gives customers a mental image of your company
Most people have a visual memory and remember things by what they look like. If someone mentions the company Apple, you'll probably immediately have a mental picture of the gray two-dimensional apple with a bite out of it. If a waiter at a restaurant asks if you would like a soda, the white or red cursive letters of the Coca Cola logo will often come to mind. Having a strong visual presentation makes brands recognizable and relatable.
2. Branding will make your company hard to forget
The Nike logo often doesn't even include the company name in it, but any t-shirt with a white or black checkmark swoosh is automatically recognizable to most of the world. Its branding has only become more and more memorable over time. Nike also boasts its famous tagline: "Just Do It." It has evoked such a strong response from its audience that it has become timeless and has built an incredible amount of customer loyalty.
3. Branding makes your business distinguishable among competitors
Consider these three companies below. Although the businesses offer very similar (if not identical) services & products, each logo brings different feelings or thoughts to mind and it's all because of the nuances of how their brand has connected with their customers over time. So really, think about it. What comes to mind when you think of these companies? Is there a hierarchy created in your mind about their quality and likeability? What are the factors that create these conclusions? These essential components of brand perception are important to anticipate to better help your brand speak to your audience.
4. Branding creates an emotional bond & customer loyalty
Customers choose brands that align with their own values, and which also eminate a persona and messaging that they can relate to. This is why branding starts with knowing the customer and considering their values when constructing your brand identity. Over time, having consistency in presentation and messaging helps create a strong relationship with your customer which leads to stronger brand loyalty. Whether it's an everyday household item or your favorite drink, we all have our favorites that we keep going back to.
5. When it's done well, branding will win the attention of clients & customers
At the end of the day, great branding will make you more noticeable, more relatable, and more recognizable, captivating the attention of your audience and making your products or services stand out among the rest. This is the outward facing portion of your company and in most cases, the first opportunity to make an impression with a customer.
Our Branding Process: The 4D Approach
Discover: First, we research your target audience and what's happening in your industry: competitors, influencers, current events, etc.
Define: Next, we determine what your mission statement and brand pillars are. These are the foundational elements that your brand will be built on.
Design: From this, we draft up logo, typography, brand colors, & graphical elements that will serve as the face of your brand which we then use to create your brand guidelines.
Deliver: Last, we present you with a completed package including logo, colors, typography, and graphical elements along with your brand messaging and core tenets into a well-organized brand guide & digital assets library that is ready to hand off to contractors, investors, employees, or anyone who will be interfacing with your brand.
